
We help you make your nonprofit better.
Our principals.
Jonathan Coté.
Jonathan’s 30-plus years in communications ran the gamut from journalist, magazine editor, and senior training editor at the Defence Department before he switched gears to spend more than a decade building the brand of a small, nonprofit skills development organization whose budget and client numbers eventually climbed over one thousand per cent. Naturally curious and slightly pen-obsessive, Jonathan’s storytelling focuses firmly on audience, purpose and desired impact.
John Hutton.
John positively exudes entrepreneurial innovation while tracking down or creating funding sources for community-based initiatives. A former Manager of Community Investment with United Way Winnipeg, John worked with over 60 funded agencies, reviewing outcomes and impacts from investment as well as proposals for new funding. Latterly, he helmed the John Howard Society of Manitoba for 11 years as their Executive Director, giving him hands-on experience in resource-raising, organizational development, strategic planning and evaluation. With his lengthy project funding /ED background, John fully grasps the nonprofit challenge of continually finding new sources of revenue to support their mission.
James (Jim) Robinson.
Jim has 35 years in fund development and nonprofit management in the arts, education, conservation and health nonprofit sectors. As a consultant, he’s returned to his passion – helping build organizations from within. Jim led fundraising for the Manitoba Museum’s first-ever million dollar exhibit – the H2O Solution – and the creation of the Museum’s ongoing exhibition program Alloway World Exhibits, which won the 2013 Winnipeg Chamber of Commerce Spirit of Winnipeg award. The question of sustainability for nonprofit organizations, and how to achieve it, underscores his current work with Madskills Group.
Our principles.
Prioritizing people.
You’re a person. We know what that’s like. Before we make a decision for our organization or yours, we ask ourselves if the outcomes meaningfully benefit the human beings involved.
Creating connection.
Communication is a big part of how we do what we do: it’s also our inspiration. We work to develop a foundational understanding between our clients, their audience and our community. So we can all move forward together.
Giving energy.
We help people understand important things and it makes them excited.
That makes us really excited.
Elevating impact.
Good comes in all-sized packages. Our 75 years of combined experience has taught us that communities deserve to know more about the meaningful work people like you are doing. (Go ahead, call us wide-eyed optimists.)

Our purpose.
It started, innocently enough, with a question: “Do nonprofits have the skills, knowledge and tools they need to be sustainably successful?” Madskills Group was born when we realized our collective 75 years of nonprofit experience could go a long way in helping turn that answer around.
Our pledges.
Why.
We believe every nonprofit organization should have the skills, knowledge and tools needed to tear up the pathway leading to their mission. Our goal is to build stronger communities – one nonprofit at a time.
Why us.
Madskills Group is the only donor-centric communications, revenue-generation and fundraising boutique that builds affinity for nonprofits and their communities in an era of increasing need and decreasing funding.
For whom.
Your organization may already be charging toward your vision of a better future through authentic storytelling, strategic revenue generation, affinity-based donor development and inspiring stakeholder engagement training, If not, let’s see what we can accomplish together.